Posts Tagged ‘ 04 Marketing ’

Easy-to-understand Statistics for the Public

September 21, 2017
By
Easy-to-understand Statistics for the Public

In a recently published EUROSTAT publication, the authors demand innovative forms of communication from public statistics in order not to lose their socially important role. Among other things, they demand ‘…. to tell stories close to the people; to create communities around specific themes; to develop among citizens the ability to read the data and … Continue reading Easy-to-understand Statistics for the Public

Read more »

The Good, the Bad and the Ugly

September 18, 2017
By
The Good, the Bad and the Ugly

Communication of statistics in times of fake news In a recent paper Emanuele Baldacci, (Director, Eurostat) and Felicia Pelagalli, (President, InnovaFiducia) deal with the ‘challenges for official statistics of changes in the information market spurred by network technology, data revolution and changes in information consumers’ behaviours’ (p.3) Three scenarios The status-quo or bad scenario: ‘Information will continue to … Continue reading The Good, the Bad and the Ugly

Read more »

Corporate nieuws

June 6, 2017
By
Corporate nieuws

Eurostat’s biennial scientific conference on New Techniques and Technologies for Statistics (NTTS) is over, a labyrinth of a website is online and tons of documents are somewhere published. CBS Corporate nieuws summarizes the important trends discussed: 1) New data sources and the consequences 2) The importance of a proactive communication 3) Big Data and algorithms in official statistics … Continue reading Corporate nieuws

Read more »

Basic Needs and Delighters

June 11, 2015
By
Basic Needs and Delighters

How to find out user needs? Which method to choose? These questions find an innovative answer in an article from Ilka Willand (of Destatis, the German Statistical Office) published in number 31 of IAOS’ Statistical Journal Beyond traditional customer surveys: The reputation analysis Authors: Willand, Ilka DOI: 10.3233/sji-150866 Journal: Statistical Journal of the IAOS, vol. … Continue reading Basic Needs and Delighters

Read more »

Data2Life

February 28, 2015
By
Data2Life

‘Better Data. Better Lives’ is a very well made video about the role of statistics. Everybody agrees that data are …Continue reading →

Read more »

Listicles: Where Stats are Popular

September 21, 2014
By
Listicles: Where Stats are Popular

  There are many forms statistical information can be published. In most cases Official Statistics use press releases or reports …Continue reading →

Read more »

Frightfully Boring? Not at all!

October 22, 2013
By
Frightfully Boring? Not at all!

Statistical information is frightfully boring, it doesn’t regard me as a person! Yes and no. Yes, official statistics is not …Continue reading →

Read more »

Open Data Literacy

October 15, 2013
By
Open Data Literacy

Governments opening data is one step, the public making use of these data is the other one. And not a …Continue reading »

Read more »

IMAODBC 2013: And the winner is …

September 28, 2013
By
IMAODBC 2013: And the winner is …

The Best-Presentation Award of the International Marketing and Output Database Conference IMAODBC 2013 in Neuchâtel/Switzerland goes to Ilka Willand from the  German …Continue reading »

Read more »

Talking Pictures

March 18, 2013
By
Talking Pictures

A picture talks. ‘If a picture can say a thousand words, the combination of information and imagery could be wort …Continue reading »

Read more »


Subscribe

Email:

  Subscribe