I do not believe Google invented the term A/B test

(This article was originally published at Win-Vector Blog » Statistics, and syndicated at StatsBlogs.)

The June 4, 2015 Wikipedia entry on A/B Testing claims Google data scientists were the origin of the term “A/B test”: Google data scientists ran their first A/B test at the turn of the millennium to determine the optimum number of results to display on a search engine results page.[citation needed] While this was the … Continue reading I do not believe Google invented the term A/B test →

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Tags: A/B testing, Opinion, Rants, statistics