Where a scatter plot fails

December 3, 2014
By

(This article was originally published at Junk Charts, and syndicated at StatsBlogs.)

Found this chart in the magazine that Charles Schwab sends to customers:

Schwab_riskreturn

When there are two variables, and their correlation is of interest, a scatter plot is usually recommended. But not here!

The text labels completely dominate this chart and the designer tried very hard to place them but a careful look reveals that some boxes are placed above the dots while others are placed to their right and the dot for "Short Treasuries" holds refuge quite a while away from the dot. This means the locations of the text boxes do not substitute for the dots.

***

Here is a different view of this data:

Redo_schwabriskreturn1

I am using a bumps-style chart, which allows the labels to be written horizontally outside the canvass. Instead of all categories plotted on the same chart, I use a small multiples setup to differentiate three types of risk-return relationships.



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